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Director of Digital Donor Engagement

Be a leader at one of the top United Ways in the country that is recognized for its innovation and cutting edge programs. If you are looking for a rewarding opportunity to utilize your digital skills, this may be the position for you. Greater Twin Cities United Way unites caring communities to build pathways out of poverty, creating opportunity for all.

Description of Duties
This position leads the strategic and tactical development of our direct to donor engagement efforts and our digital communication mediums. This person is directly responsible for revenue generation from individual donors (outside of the workplace and major gifts) including our online giving promotions and our annual postal mail campaigns, the definition and creation of our digital platforms (website, eMail, mobile) and the effective use of all digital communication properties (website, eMail, social media, mobile, etc.) to support and achieve the organization's objectives to create/maintain a thought-leader reputation, build relationships across all constituent groups and generate revenue income from individual donors.

* Creates Digital Donor Engagement and Digital Communications Strategy and Plan
* Creates the Annual Donor Direct Promotional Plan and Digital Marketing/Communications Plan
* Builds, Manages and Ensures Excellence of all GTCUW Digital Platforms and Digital Communication Processes
* Is an Effective, Participative & Collaborative Leader. Manages a digital team

Specifications
* Bachelor's degree in marketing (MBA preferred) and 10+ years of experience in direct/digital/interactive marketing, including at least 5+ years of experience in managing other people in a direct reporting capacity.
* Experience in the non-profit sector preferred, as well as work within a complex, cross-functional and multi-faceted organization.
* Demonstrated in-depth knowledge and experience in developing and managing customer engagement/promotional campaigns and digital strategies, and the following functional areas of marketing: interactive marketing, promotion design, digital creative design, copywriting, partnership marketing, website development, eMail marketing, direct marketing (telemarketing/postal mail), social media marketing, analytics and measurement.
* Excellent written and oral communications skills and ability to build consultative relationships throughout the organization.
* Experience with strategic and annual planning including ability to create and manage to an annual operating budget.
* Positive and strong staff management skills.

Deadline for applying – September 28, 2012. Resume review will begin immediately.

Apply on-line at: https://www.unitedwaytwincities.org/contact_us/careers/


An Equal Opportunity Employer
Committed to a Culturally Diverse Work Force

 





 
 

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