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52 opportunities for your organization to raise funds by partnering with One Nation News
by Tru Newman

One Nation News, a weekly newspaper and an 11-year-old institution on the Twin Cities' media scene is seeking new community partners for its latest “One Community – One Nation” program.

One Community-One Nation, or 1C/1N, is a program that commenced in 2008 and ran for 14 months with a dozen partners from both the Twin Cities and around the nation. The program began as a trial that allowed small businesses and non-profit organizations to produce an issue of One Nation News that they shaped editorially and shared the financial benefits.

Advertising generated by the issues were split between One Nation News and its partners. Partners set the editorial tone for their issue and kept 35 percent of the net advertising revenue. One Nation News edited articles, assigned writers, photographers, editors and designed the newspaper.

The program ran from September 2008 until November 2009, with 12 organizations participating, including BKD Productions of Sarasota, FL, which participated in November of 2008.

“We were pretty happy with our participating in One Community,” said Byron Davis, CEO of BKD Productions. “We became aware of it online and thought it would be a good way to spread the word about our music in a new market. We made a few bucks, but mainly, we got the word out about what we do.”

Tasha White, founder of Community Pride, a Minneapolis non-profit focused on connecting homeless gay and lesbian young people of color with needed social services, said the partnership helped her small organization's coffers.

“We made about $900 because of the ad-sharing,” White said. “We basically had no budget for our group, so it was a hard decision for me pay the partnership fee [of $300], but it turned out really well. We put most of that money aside to apply for 501(c) status.”

Community Pride partnered with One Nation News in May of 2009.

“Hard copy newspapers are a different beast nowadays,” One Nation News publisher Jae Bryson said. “We are getting better at giving our readers a type of news that they're not finding – or not finding easily – online. One Community-One Nation showed us a few things about how to do that better and it allowed organizations to put out information that was important to their specific missions. We want to open up that opportunity every week to our community. And, we are going to do it for 52 weeks.”

While the concept remains similar, Bryson said, there will be some significant differences. The partnership fee will rise and, instead of sharing ad revenue on all ads, the partners will keep 100 percent of advertising funds they generate. Additionally, partners will be able to select delivery sites for their issue.

“It's about as close as you can come to a personalized newspaper,” Bryson said.

The program is now available to any small businesses or non-profit organizations located in the Twin Cities area. Slots are available between September 12, 2012 and September 4, 2013 -- 52 openings.

For more information or to sign up for One Community-One Nation program, request a media kit at info@onenationnews.com or call our marketing department at 763-205-6751.







 





 
 

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